who is tonic?

Who is tonic?

Tonic is the creation of Toni Joel and Nikki Horovitz: two Melbourne-based style afficionados with an ambition to make beautiful, elegant and timeless pieces for bath, body and home.

Toni and Nikki pride themselves on turning everyday things that are often considered mundane, into magnificent items for the home-"essentials" that become fabulous. The tonic philosophy has always been to adopt a fashion approach by identifying trends in colour, design and style, which are then introduced in a contemporary, affordable, yet luxurious way for home fragrance and body products.

Since 1992, tonic has been successfully providing innovative personal, body and home fragrance items to major department stores and leading boutiques throughout Australia and internationally- most recently launching the 'Liberty' range with David Jones.

The tonic brand is synonomous with style, elegance, purity and quality. All products are proudly designed and made in Australia using locally sourced materials and ingredients.

Where you might have seen us!

Herald Sun
Beauty and Lace
Modern Women's Survival Guide

What does the media say about us?
"Nikki Horovitz and Toni Joel are two women who have managed to fuse together the art of motherhood and business" - The Sydney Weekly, March 14-20, 2000.



Click on the images to the right to view some of our press releases and articles

Press/Media