Who is Tonic?

Tonic was the creation of Toni Joel and Nikki Horovitz.

For over ten years we have successfully provided innovative personal care products to major department stores, pharmacy chains and leading boutiques throughout Australia.

We recognise that everyone has their own definition of success. So we set out to succeed in a variety of ways and in doing so, we created something unique.

We wanted to have it all:

• Business success driven by a strong vision as well as our ability to fill a niche
• Family success by understanding the role our business plays in our overall lives and achieveing that elusive balance that everyone talks about and very few achieve

We're proud to say that you can have it all.

From a business perspective, our philosophy has always been to adopt a fashion approach by identifying trends in colour, design and style which we then introduce in an affordable yet contemporary way.

Our products include soaps, candles, body lotions, shower gels, hand creams, heat pillows and oil burners. We also have an outstanding specially formulated organic baby range.

We focus on gift packs that are price pointed and "storied" for retail success. You don't survive and flourish for ten years without doing something right!

We are proud of the fact that we remain Australian owned. What does the media say about us?

"Nikki Horovitz and Toni Joel are two women who have managed to fuse together the art of motherhood and business" - The Sydney Weekly, March 14-20, 2000.